Industry vertical
Ecommerce & D2C — catalogue truth, contribution-aware scaling
Catalogue ads collapse when PDP promises drift from fulfilment reality. We combine structured creative batches with margin-aware scaling rules—so ROAS conversations survive returns, discounts, and inventory shocks.
Best when: Fashion, lifestyle, home, and multi-SKU brands selling across India where contribution—not platform screenshots—is the north star.
Search and social roles stay explicit: demand vs intent capture vs recovery—each pointed at SKU sets your ops can honour.
Merchandising-aligned acquisition
Platform tactics stay anchored to inventory math—heroes, clearance, and fulfilment honesty.
Focus 1
Feed & variant hygiene so ads stop promising colours/sizes you cannot ship.
Focus 2
Creative batches anchored to SKU economics—heroes funded without starving discovery.
Focus 3
Checkout path QA on mobile networks buyers actually use.
Focus 4
Blended reporting hygiene: platform signals plus your ledger reality on refunds.
Ecommerce scaling traps
- Scaling coupon-led spikes that poison repeat purchase cohorts.
- Reading weekly ROAS on tiny samples.
- Segment sprawl starving algorithms before exit velocity.
Related solution playbooks
Related case studies
- Ecommerce: ₹2.4L → ₹11L in 22 days (Meta only) — ₹2.40L spend → ₹11L revenue (22 days)
Map this vertical to your accounts
Request a free ad review so channel choice and funnel fixes match how your sector buys.