Industry vertical
FinTech — regulated claims, product events & funded journeys
Money products fail in ads when platforms, risk, and creative tension pull in opposite directions. We connect event definitions finance teams trust to creative tests that survive compliance review—without freezing learning.
Best when: Neobanks, lending marketplaces, payments, and investment education products under India’s ad and content rules.
We stay away from guaranteed-return language; success is defined with your legal and risk stakeholders up front.
Governed acquisition ladders
Compliance gates pair with staged measurement—creative iterations survive review rhythm.
Focus 1
Event ladder: install → registration → KYC milestone → funded where applicable—with honest drop-off visibility.
Focus 2
Search capture for brand defence and high-intent category terms matched to compliant landings.
Focus 3
Creative rotation with pre-cleared angles; kill paths that drift into implied performance claims.
Focus 4
CRM handoff clarity so rejected users don’t get retargeted wastefully.
Regulatory-sensitive mistakes
- Borrowing ecommerce flash-urgency patterns that regulators and policies reject.
- Bidding on broad “loan” queries without stratified next steps.
- Silencing learning because legal review cycles outpace creative velocity without a process.
Related solution playbooks
Map this vertical to your accounts
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