Whitepapers & Research

In‑depth perspectives on AI marketing, performance strategy, and growth.

AI-powered performance marketing
AI & Performance

AI-Powered Performance Marketing Playbook

How to combine AI optimization, creative testing, and full‑funnel measurement to reliably scale campaigns.

32 pages Advanced
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Marketing ROI and attribution
Measurement

Measuring ROI Across Channels

Frameworks for attribution, budgeting, and decision‑making across search, social, and marketplaces.

24 pages Intermediate
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