Free tool · Measurement

UTM & campaign link builder

GA4, paid social, and email — presets, import, optional click‑ID strip. Nothing leaves your browser.

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Destination

Channel

Campaign

Need a compact link without UTM tags? Short URL. WhatsApp wa.me links: WhatsApp URL. All tools.

Campaign — one stable name per initiative (e.g. monsoon_2026_south).
Content — creative variant (e.g. ugc_01).
Use lowercase + underscores so GA4 stays readable.

Step 1

Destination URL

Landing page or site path you want traffic to hit.

Looks valid. We’ll append UTM parameters after your path.

Import from a tracked link

Paste an ad or email URL — we extract UTMs and clean the base.

Step 2

Channel preset

Sets utm_source and utm_medium. Tap to apply — click again to keep.

Step 3

UTM & campaign

Campaign is required. Other fields override only when filled.

Campaign * utm_campaign

Source utm_source

Medium utm_medium

Content optional

Term optional

ID utm_id (optional)

Strip gclid, fbclid, and other auto click IDs from the output.

Start over? This clears the form and saved draft in this browser.

Generated link

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Query string

Tip · On this site, WhatsApp CTAs can include page and UTM context when people message you.

UTM and campaign link builder

Add utm_source, utm_medium, utm_campaign, and optional fields to a destination so Google Analytics 4, ad platforms, and your team can see where traffic and conversions come from. Presets and import speed up work for common channels. The builder runs entirely in your browser; nothing you paste here is sent to Urban AdMark. After you are happy with the full query string, you can use our link shortener on this site if you need a shorter public path. Use UTMs and Short URLs for https page destinations. To open the WhatsApp app with a suggested first message, use the WhatsApp URL tool—those links are a different format (wa.me, not UTM query params).

Conventions that help in GA4

Use a stable campaign name your reports can group on (e.g. product launch, season, or creative round).
Keep source and medium consistent across channels so comparisons stay meaningful over time.
Strip ad click IDs in the output when you only need UTM and a clean final URL for email or other tools.